Although it was a disappointing match for the US men's national soccer team, the television viewership for this game set another record for soccer in the country. According to initial Nielsen data, the match in which Belgium defeated the US 4-1, aired by Fox, was watched by 30 million people on Monday night. This number is likely to rise further when Nielsen's final viewer counts are released, incorporating its large data component and more comprehensive outdoor data.
The preliminary viewership easily surpassed the previous all-time high for English-language soccer matches in the US. This record was set just five days earlier during the previous US match against Bosnia and Herzegovina on July 1, which had 26.4 million viewers. The high viewership for this match indicates that soccer's popularity is increasing in the US.
During the match, viewership peaked at 36.9 million between 9:15 and 9:30 in the second half. While data from Telemundo and Peacock's Spanish broadcasts are not immediately available, the total viewership is expected to exceed 40 million. This shows that broadcasts of soccer in different languages are also garnering significant interest.
The US-Belgium match also sparked controversy due to FIFA lifting the red card suspension of US forward Falorin Balogun. This situation has been accompanied by claims that the US Soccer Federation threatened legal action against FIFA. All these developments resulted in the exit of the three host countries from the tournament following the US's elimination.