Prime Video has announced the cancellation of 'It’s Not Like That' after just one season. This news will not change the show's perfect 100% rating on Rotten Tomatoes. The lead characters, Malcolm (Scott Foley) and Lori (Erinn Hayes), will still remain in the hearts of viewers as star-crossed lovers. This means that Wonder Project's faith-themed family drama will not receive a second season.

The cancellation has caused significant disappointment among fans. 'It’s Not Like That' had stood out for its strong character development and deep themes. Viewers were curious about how the love story of Malcolm and Lori would evolve. However, Prime Video's decision has left a feeling that the show's potential was not fully realized.

The cancellation also brings about a broader discussion regarding the platform's content strategy and audience feedback. Prime Video shows that it needs to pay more attention to meet the expectations of its audience. This situation poses a similar risk for other productions; winning over viewers is not always easy. There is hope that projects like 'It’s Not Like That' will receive more support in the future.