Disney's latest live-action adaptation "Moana" has disappointed significantly at the international box office, earning only $52 million. The film made $43 million in the U.S. and a total of $95 million worldwide. Considering its production budget of $250 million, this opening is quite a poor performance. Disney was preparing to assess the impact of this situation before the weekend.
The low box office performance of "Moana" stands out when compared to Disney's other recent projects. Notably, "Toy Story 5" achieved a remarkable success with a worldwide gross of $879 million. This situation highlights the performance inconsistency among Disney's various projects.
Film critics are offering various comments on "Moana"'s marketing strategy and how it reached its target audience. Some experts state that the film's promotion was not effective enough and struggled to capture the audience's interest. Additionally, it is emphasized that Disney needs to be more cautious with such high-budget projects.
In conclusion, "Moana"'s box office performance serves as an important lesson for Disney. The company is expected to review its strategies to prevent similar situations in future projects.