Sacha Baron Cohen's iconic character Ali G made a surprise return at the 2026 Wimbledon finals. Ali G announced he was at the men's singles final by sharing a video on his newly opened Instagram account. In the video, he humorously attempted to sell marijuana to viewers, saying, "This is Wimbledon, don't let the name fool you, this is not a party for Gaylords. Tennis is like a bad version of ping pong. They say tennis is better played on grass, so as long as I'm here, I plan to sell as much grass as possible."

Ali G's return comes after news that the character will be back with a new film. This surprise sequel, which does not yet have a release date, will mark Ali G's first appearance on the big screen since the 2002 film Ali G Indahouse. The character's comeback after more than two centuries has generated great excitement among fans.

Ali G first appeared in 1998 on the British television program The 11 O'Clock Show. Known for his unique hip-hop slang and bright yellow tracksuits, Ali G became a cultural phenomenon with his absurd interviews with many celebrities, from Donald Trump to David and Victoria Beckham. He also starred in a television series called Da Ali G Show, which aired from 2000 to 2004.

Cohen's return to this character has been a major surprise for both old fans and new viewers. Ali G's sense of humor and bold attitude continue to shine even at a prestigious event like Wimbledon.