The 84th Annual Macy's Thanksgiving Day Parade was held on November 25, 2010, in New York City and shown to viewers live on NBC that same day from 9 a.m. to noon EST. The broadcast was hosted by Matt Lauer, Meredith Vieira, and Al Roker. The lineup featured 15 giant character balloons, 43 novelty/ornament balloons, balloonicles and balloonheads, 27 floats, 12 marching bands, 1,600 cheerleaders, dancers and performance group members, 800 clowns, a host of celebrity performers, and the one-and-only Santa Claus.