The 64th Annual Macy's Thanksgiving Day Parade was held on November 22, 1990 in New York City, and shown to viewers live on NBC that same day from 9 a.m. to noon EST. It was hosted by Willard Scott and Deborah Norville. The lineup featured 12 giant character balloons, 23 novelty balloons, 22 floats, and more than 2,500 participants.