Matt Cherniss, Apple TV's head of programming, is quite cheerful today. The streaming service has once again broken its own record for Emmy nominations, despite releasing a limited number of series, which explains his upbeat mood. Apple TV also highlights how small a platform it is, as it is not among those that hold at least one percent of TV usage according to Nielsen's monthly The Gauge report.

On Wednesday, the Television Academy announced 87 Emmy Award nominations for Apple TV. This number exceeds last year's 81 nominations. Moreover, popular productions like Ted Lasso or The Studio are not included in this Emmy season. So, how did Apple TV achieve this? The success came primarily from two new series, Widow’s Bay (19 nominations) and Vince Gilligan’s Pluribus (18 nominations). The best part is that these two series will not affect each other; Pluribus is presented as a drama series, while Widow’s Bay is a dark comedy.

Cherniss notes that one of the best aspects of today's television is the diversity and uniqueness of the series. Widow’s Bay both scares and provokes thought while also making viewers laugh. Cherniss believes this series fits the comedy category and states that the final decision will be made by the voters. This situation stands out as a testament to the diversity and quality of Apple TV's Emmy nominations.