Alisa Bowen has been serving as the president of Disney+ since 2022 and is preparing to leave this position to become the CEO of Fubo TV, in which Disney holds a majority stake. Fubo announced on Thursday that Bowen will be appointed as CEO effective July 10. She will succeed Fubo's co-founder David Gandler.

Bowen's leadership at Disney+ has made significant contributions to the platform's growth and content diversity. Disney+ rapidly increased its subscriber count, particularly by attracting attention with popular brands like Marvel and Star Wars. Bowen's transition to Fubo TV is seen as an important step in Disney's digital media strategy.

Fubo TV is known for its sports broadcasting and live TV services, and Bowen's experience could play a critical role in helping the company achieve its growth objectives. Disney's influence on Fubo and Bowen's leadership may present new opportunities to enhance the platform's content strategy and user experience.

This change is viewed as part of Disney's efforts to strengthen its competitiveness in the digital media space. Under Bowen's leadership, Fubo TV is expected to reach a broader audience and enrich its content offerings.