Abisinin işlediği cinayeti üstlendiği için yıllarca hapis yatan Ali ve tekstil atölyesinde çalışan Mavi, mektup yoluyla birbirleriyle tanışmışlardır. Ali, Mavi'ye daha yüzünü bile görmeden aşık olmuştur. Ali ve Mavi birbirlerini ilk kez Ali'nin cezaevinden çıktığı gün görürler. Mavi'nin güzelliği karşısında ona iyice tutulan Ali, kıza evlenme teklif eder. Mavi bu teklifi kabul eder ancak bir isteği vardır. Hemen yarın, kimseye haber vermeden yıldırım nikahı ile evleneceklerdir. Bu isteği kabul eden Ali, nikah günü şok edici bir gerçekle karşılaşacaktır. Mavi, yıllar önce öldürmekten hüküm giydiği adamın kardeşidir. Mavi'nin abisinin intikamını almak için kendisiyle evlendiğini anlayan Ali, Mavi'ye öyle aşıktır ki bu gerçeği bile bile onunla evlenir.

Mavi, düğün gecesi Ali'yi bıçaklar fakat tam onu öyle bırakıp gidecekken vicdanına yenik düşüp ambulansı arar. Mavi'nin Ali'yle abisinin intikamını almak için evlendiğini öğrenen Göreçkiler ve Mavi'nin ailesi büyük bir şok yaşarlar. Ali, hastaneye kaldırılırken; Mavi nezarete atılır. Ali'nin ailesi, oğullarının Mavi'nin Ahmet'in kardeşi olduğunu bile bile onunla evlendiğini duyunca daha da şaşırırlar. Mavi'nin tutuklandığını öğrenen Ali hastaneden kaçar ve polise gidip her şeyin bir kaza olduğunu söyleyerek Mavi'yi kurtarır. Mavi tekrar Göreçkiler'in konağına döner. Konaktakiler Ali'nin kararlılığı karşısında istemeye istemeye Mavi'yi sineye çekerler. Bu arada, babasının Göreçkiler yüzünden öldüğünü düşünen İlyas, intikam almak için Aliler'in deposunu yakar. Fakat hesaba katmadığı bir şey vardır. Mavi, içerde kalmıştır.

Göreçkiler'in deposunda çıkan yangın sırasında içerde kalan Mavi, İlyas tarafından kurtarılır.Ambulans beklerken, İlyas, Mavi'ye kendisini Göreçkiler'in öldürmek istediğini söyler.Öte yandan Ali, Cemal'in Mavi'yi hapse attırmak için yaptığı planı bozar ve abisiyle kavga eder.Bir yandan da Mavi'nin yangında kalmasının sorumlularından hesap sorar.Fazıl, tüm itirazlara rağmen İlyas'ı şoför olarak işe alır.Hasibe, konağa yerleşeceği günün hayallerini kurarken; Mavi ise Göreçkiler'den intikam almak için farklı bir yöntem denemeye karar verir.Bundan sonra sırf onlara inat, Ali ile gerçekten karı-kocaymış gibi davranacağı bir evcilik oyununu başlatır.Bundan sonra sırf onlara inat, Ali ile gerçekten karı-kocaymış gibi davranacağı bir evcilik oyununu başlatır.

Mavi, babasının ölümüyle yıkılır. Herkes Mahmut'un sarhoşken düştüğünü düşündüğünden bu ölümden kimse şüphelenmez.Fakat o gece olanların şahidi Fatma, vicdan azabına dayanamaz ve Cemal'i polise ihbar etmeye gider.Cemal, Fatma'yı son anda durdurup, "Ben de senin yaptığını söylerim," diye tehdit edince, korkudan vazgeçer.Hasibe, Ali'ye vicdan sömürüsü yapar, Ali Mavi'nin ailesinin kötü durumda olmasına dayanamayıp onları konağa getirir.Bu durum konakta büyük olaya neden olur. Refika, Hasibeler'in kalmasına konakta hizmet etmeleri şartıyla izin verir.Ne olursa olsun konağa yerleşme planları yapan Hasibe, Mavi'nin tüm itirazlarına rağmen bunu kabul eder.

Ali'nin boşanma teklifine şaşıran Mavi, belli etmese de üzülür.Mavi'yle Ali'nin boşanacağını duyan konak ahalisi bu haberi düğün havasında kutlarken, Hasibe'yi konaktan gidecek olmanın korkusu sarar.Cemal, babasını Hamza'yla Sami'ye verdiği paranın İsmet'in kumar borcu için olduğuna inandırmak için bir plan yapar.Cemal'in yaptığı plan sonucunda kabak İsmet'in başına patlar.Mavi ve Ali'nin ilişkisi bıçak sırtında ilerlerken Pembe ve Sevda'nın evden gizlice kaçmaları işleri iyice karıştırır.

Ilyas, who saves Sevda and Pembe from a big problem, is met with an unexpected reaction from Ali. When Ali sees Mavi and Ilyas on the street late at night, he misunderstands the situation; he thinks there is a relationship between Mavi and Ilyas and attacks Ilyas. Ali's behavior deeply hurts Mavi. Cemal is seen by one of the household members while entering Fatma's room. Cemal gets into big trouble.

Cemal is struggling to cope with Birgül's blackmail on one hand, and Safiye's jealousy on the other. While fulfilling Birgül's demands, Cemal is looking for a way to put her in a difficult position. He asks Hasibe for help with this. Ali is on the verge of making a big decision. He thinks that if he confesses that Cemal committed the murder, his relationship with Mavi will improve. He decides to open up to Mavi.

"When you talk like that, I fall in love with you..." Ali is the son of a wealthy family in his thirties. He spent many years in prison for murdering a man named Ahmet. During his final years in prison, he corresponded with Mavi, and upon his release, they met and immediately decided to get married. Mavi's choice to correspond with him among so many people in prison was no coincidence. Mavi is the sister of Ahmet, who died years ago. Her goal is to find the man who caused their lives to turn into a nightmare and kill him on their wedding night; however, she is unaware of the truth. The real killer is Ali's older brother, Cemal. Ali took the blame and served years in prison in Cemal's place because Cemal had a wife and children. In fact, Ali understood everything when he saw Mavi's identity during the marriage proceedings, but he remained silent for the sake of his love.

Mavi regrets her closeness to Ali. She feels guilty for the feelings she has for her brother's killer. Ali, on the other hand, hopes that this closeness will eventually turn into love. İsmet is in trouble because of Gülizar's accusations. The information that will save him from this trouble is with Pembe. Pembe's request puts İsmet in a difficult position. Refika, having learned that Metin is her grandson, wants to marry Fatma off and send her away from the mansion as soon as possible.

As Mavi and her family are devastated, Cemal and Fatma are gripped by fear of being caught. A tip to the police reopens the case of Mavi's father, Mahmut's death, revealing that he was murdered. While Fazıl Bey mobilizes all resources to solve the murder, a rosary found at the crime scene and given to Pembe by her tenants further complicates matters.

Ali is fighting for his life in the hospital after the accident. Mavi is very remorseful for blaming Ali and is waiting for him to open his eyes, never leaving his side. Cemal is searching for the rosary that disappeared after the accident and which will shed light on the murder of Mavi's father, Mahmut.

After recovering from the shock of the robbery, the Göreçki family realizes Sevda is missing from home. They search for her everywhere but cannot find her. Their only hope is news from the police. The police find Sevda at the registry office, about to marry İlyas. The Göreçkis mobilize to prevent this marriage. Refika and Safiye go mad when they learn that Hasibe helped Sevda escape.

While Ali chases after the men smuggling Mavi's carpets, Cemal mobilizes to destroy all the evidence. Hasibe, who has returned to the shantytown, has no intention of staying there. She devises a plan to return to the mansion. This plan has dire consequences for everyone living in the house.

Hasibe's deliberate refusal to repair the stove so she could return to the mansion ends up sending the entire household to the hospital. Refika, at Ali's insistence, allows Hasibe to return, but she's far from happy with this decision. The public trial has concluded, and Mavi has been acquitted. Now there are no obstacles preventing her from leaving Ali. Will Ali be able to stop Mavi from leaving?

Safiye cannot bear to see her daughter Sevda mistreated by her mother-in-law and decides to separate them. She asks Hasibe for help. Mavi and Ali decide to write down the things they can't say to each other and throw the paper off a cliff. The police corner Hasibe regarding Mahmut's murder. Hasibe is now forced to confess. She reveals the name of the person who came to the house that night.

Mavi feels she's getting too close to Ali. She doesn't like this and tries to find a way to distance him. Birgül finds a positive pregnancy test in the mansion's bathroom. One of the women in the mansion is pregnant, but none of them admits the test belongs to them.

The owner of the pregnancy test is finally revealed. The news of the baby causes both joy and surprise in the mansion. İsmet, who rushes to help Gülizar in the middle of the night, is unaware of the trouble he's gotten himself into. Ali learns that Ömer, who has returned to Ürgüp after many years, is Mavi's former lover.

Tensions rise between Mavi and Ali when it's revealed that Ömer is Mavi's ex-boyfriend. Hasibe is trying to find a way to send Sevda and İlyas, who are temporarily staying at the mansion, back home as soon as possible. Pembe's confession at Gülizar and İsmet's engagement ceremony causes chaos.

Ali and Mavi argue because of what happened at İsmet's engagement party.

Mavi realizes she's deeply in love with Ali. Safiye feels guilty because she suspects Fatma and Cemal are having an affair. To win Fatma's heart back, she recreates "A Day in Safiye's Life" for her. İlyas, having settled into the mansion, tries to oppress Hasibe and Birgül. Hasibe devises a crazy plan to bring Hatice and Ömer together, but her scheme backfires.

The mansion is buzzing with excitement over the double wedding. Mavi's decision to leave Ali and go to Istanbul shocks everyone. Ali decides to reveal that Cemal is the real killer of Mavi's brother. While they are discussing this with Cemal, they don't realize someone is secretly listening to them.

Before the Göreçki family could recover from the grief of Gülizar's death, they were devastated by Hasibe's fatal illness. Mavi was heartbroken. Everyone rallied to fulfill Hasibe's dying wishes.

Mavi leaves the mansion with her family. On the way, they are involved in a car accident in the car Mavi was driving. Moreover, she is pregnant. Ali is happy to be a father, but he thinks that one day Mavi will recover and want to leave again. Ömer wants to tell Mavi the whole truth. Hasibe tries to stop him.

Mavi has recovered. Everyone in the mansion, especially Ali, wonders whether Mavi will stay. Pembe and İsmet secretly get married. Upon learning this, the Göreçki family kicks Pembe and İsmet out of the mansion. Safiye, jealous of Ali's gestures towards Mavi, expects the same attention from Cemal.

Hasibe learns that Fatma is pregnant with Cemal's child. She tries to keep this a secret from the others in the mansion, but Birgül has already told Refika that Fatma might be pregnant. Pembe, acting like the lady of the house, makes life difficult for the Göreçki family. The others in the mansion are waiting for Fatma to reveal the father of the baby.

Ömer's decision to take responsibility for Fatma's baby surprises everyone and saves Cemal from a big problem. While Birgül is looking for ways to return to the mansion, Cemal asks Ali to organize his wedding anniversary with Safiye. Ali writes a poem for Cemal to read to his wife that night. Mavi, finding the poem, thinks Ali is cheating on her.

Cemal, seriously injured, is taken to the hospital. While Cemal fights for his life, Ömer is taken into custody by the police. Refika is tense because of the visit from Saadet, who doesn't like her very much. Refika's excessive interest in Ali causes a rift between Mavi and Ali. Mavi asks Hasibe for help.

The kidnappers mistakenly kidnapped Hasibe, thinking she was Refika. While Hasibe tries to prove she's not Refika, Cemal is looking for ways to avoid paying the ransom. Mavi's sudden cravings in the middle of the night get Ali and Cemal into trouble. Fazıl is fed up with the fighting and noise at home and wants to get away for a while, but Refika misunderstands the situation.

When Ali, Cemal, and İsmet start frequently visiting the house Fazıl rented to get away from the mansion, the women in the mansion become very angry and decide not to let the men in anymore. When the mansion is seized due to an old debt of İsmet's, Fazıl transfers İsmet's inheritance share to Ali and Cemal. This causes a major quarrel between the brothers.

When İsmet says she won't withdraw the inheritance lawsuit, Cemal gets very angry. With the help of Refika and Safiye, he decides to teach İsmet a lesson. Mavi asks Ali to read books about baby development, but Ali is indifferent. Mavi decides to educate Ali practically. Cemal's friend, who reappears after many years, unlocks a great secret in the mansion.