While trying to save her friend Aarohi, Dr. Palak gets a glimpse of the future heir of Noon Pharmaceuticals, Ritwik Noon. Some time passes and at a grand celebration at the Noon house, Palak crosses paths with Ritwik again. He quickly becomes the most hated man in Palak's life, as he ruins an emotion very close to her heart.

Ritwik Noon loves his family, but hates women. Could his painful past be a reason? Palak is a diligent medical professional who doesn't work under any influence. When Noon Pharmaceuticals' file reaches her desk for approval, even Ritwik Noon himself is not able to get her to approve. How will Ritwik and Palak manage to separate the personal from the professional?

The Noons try their best to bring their new medicine to the market. Ritwik might just have a clever plan to get Dr. Reddy to sign. Will Palak be able to stop this? When not working, the Noons love to come together and have fun as a family. Meanwhile, Palak's parents try to set her up with a possible marriage proposal.

Palak is neither convinced nor ready to give up, even after learning Dr. Reddy's side of the story. With her journalist friend Setu, Palak hatches a plan to get more information about Ritwik Noon's new medicine. But Ritwik and the entire Noon family get a reality check when one of them ends up in a life-threatening situation.

Crisis hits the Noons hard as the company's integrity is questioned by the media. Ritwik holds himself guilty and responsible for these trying times. On one hand, Palak is satisfied with the new development but Ritwik vows to make her cry. Could Ritwik's hatred for women be misplaced?

Vijaypath successfully manages the media and the reputation of his company. Ritwik tries to manage the problem called Palak by offering her a job she can't refuse. He is ready to go to any lengths to prove to her that the new medicine is truly market ready. Palak accepts the offer but Ritwik Noon makes some arrangements to make Palak's first day at work miserable.

At the end of her first day at Noon Biotech, Palak is left tired and exhausted but her can-do spirit is intact. Nothing that Ritwik attempts will deter Palak from her goal. This infuriates Ritwik further and makes his resolve of creating hell in Palak's life stronger. Meanwhile, Ritwik's sister Reeva is beginning to have second thoughts over her relationship with Samar.

Palak prepares for her presentation but Ritwik is well prepared to foil it. As fate would have it, some plans are meant to fail while others are meant to fall in place. It doesn't end here, as Palak has another wild idea to show Ritwik his place. Will Palak beat Ritiwk or vice versa? Is the rivalry between Palak and Ritwik going too far?

Brushing her doubts aside, Reeva announces to her family her decision of getting married to Samar. But is Samar ready to get hitched? Palak is under the impression that she has put Ritwik in his rightful place, but Ritwik Noon doesn't know how to lose. The whole office of Noon Biotech is thrown into chaos as Palak tries to handle her numerable suitors.

After losing her self-respect and dignity at the hands of Ritwik, Palak is left with no choice but to leave her job at the Noon's. Ritwik thinks he has won but soon the tables turn and he is forced to bring Palak back into his company. What will Ritwik do to get her back?

The battle of the egos continues as Ritwik brings out yet another evil trick from his kitty. This time, it almost works and makes Palak fall in love with him. Does this mean Palak will be back to work at Noon Biotech? At the Noon house, the wedding preparations are on in full swing, but, oblivious to Reeva, Samar contemplates a drastic step.

Palak and her team set up a medical camp in the deserts of Rajasthan. Ritwik follows her there too with his offer. But before that, Palak wants him to volunteer in the camp and help her patients. Ritwik readily takes on the challenge as there is hardly anything in the world his charm cannot achieve. However, Palak is shocked to see Ritwik put his life on line for the sake of her patients.

Palak diligently cares for Ritwik while he recovers. In return, Ritwik expresses heartfelt gratitude towards Palak. This fragile side of Ritwik forces Palak to re-think her views about this man she thought she hated the most. But as she returns to work at Noon Biotech, undesired rumours force her to confront Ritwik of his true intentions.

Samar's attempts to get Reeva to cancel the wedding go in vain. Reeva, on the other hand, does what she thinks is required to save her marriage. Will this grand wedding take place as planned? Palak reaches the Noon Mansion and finds it buzzing with wedding preparations. She is about to discover a familiar connection in the midst of it all.

Ritwik invites Palak to the wedding celebrations. Both Ritwik and Palak enjoy each other's company as their relation begins to develop into a beautiful friendship. Reeva comes face to face with the woman in Samar's life. Will Samar finally confess?

Ritwik's flirty ways almost land him in trouble, but his new friend Palak comes to the rescue. Ritwik is not very impressed when he meets Palak's mother, who is obsessed with getting her daughter a suitable match. Meanwhile, the Noons are delighted to have Ritwik's close friend Ananya be a part of the celebrations.

As the wedding day nears, the Noons get busy with several pre-wedding celebrations. A new trust begins to develop between Ritwik and Palak. She promises to never break his trust. But, soon Palak finds herself in a dilemma over Radhika and her relationship with Samar. Moreover, what will be the consequences when Ritwik learns the truth?

Just a few hours before the wedding, Samar is nowhere to be found. Vijaypath and Ritwik look for him everywhere. Everyone begins to get anxious as no one can get in touch with Vijaypath and Ritwik. Palak is a mere witness to all that is happening around her. Will she continue to remain a mute spectator or take some action? She has a decision to make.

What does it take for a happy home to turn into an unhappy one? A broken wedding. The impact of this tragedy is far reaching. Several relations, both old and new, risk falling apart. When Samar arrives at the Noon Mansion to explain himself, will the family stay together or be forced to divide and take sides?

In times of crisis, members of the Noon family try to be each other's pillar of support. Nothing is more important than Reeva's recovery. But the recent catastrophe affects Ritwik the most, as he blames himself for his sister's suffering. Palak submits her resignation and receives a cheerful farewell from all the employees of Noon Biotech. But still, Ritwik has some unkind words reserved for her.

Rohit and Setu argue whether Palak is responsible for what happened with Reeva. They also confess what they think about each other. Reeva is already over Samar, but she doesn't seem to be in a mood to forgive Ritwik. Palak decides to leave for Mumbai for a few days, but Setu thinks she is running away from Ritwik.

Rohit invites Setu to cover Reeva's breakup party. Seeing Rohit and Setu enjoy each other's company, Rohit's father indicates his approval of Setu. But, there is a selfish reason behind his approval. Palak finally learns the reason behind her mother's obsession of getting a rich match for her. Palak reaches the airport to hand over the hard disk to Ritwik, in return she receives money and more hatred.

After returning from London, Ritwik Noon takes an important life decision. He gets engaged, even though he still can't trust women. Its Setu and Rohit's engagement ceremony, but Palak chooses to stay away. Ritwik is glad to know this, but only on the surface. Just before the engagement, Rohit's father tries to clear his land deal. But he is disappointed.

Everyone celebrates the happy union of Rohit and Setu. Even Palak doesn't miss this moment and chooses to be a part of it. Seeing her, Setu is delighted. But Ritwik can't stand the presence of both Palak and her mother. Meanwhile, Rohit's father continues to push the land deal through Setu's father.

The celebrations are cut short when Setu's ex-husband shows up. Who invited him? This is the only question on everyone's mind. Rohit's family and Ritwik accuse Palak and her mother of hiding the truth about Setu's past. Moreover, Palak's mother is blamed for Setu's previous failed marriage.

Rohit pleads Setu to come with him, but Setu refuses. He accuses Ritwik of being selfish and ruining his chances of a life with Setu. Yet again, Palak is ready to leave Delhi. This time it could be forever. But as she is about to board her flight, Ritwik tries to convince her to stay, for the sake of her friend Setu.

Palak and Ritwik try to persuade their respective friends, Setu and Rohit, to get back together. Rohit finds Ritwik's ideas futile, but Palak manages to convince Setu. At a coffee shop, they discuss the way forward for the couple - court marriage or a grand wedding? Seeing Ritwik getting increasingly close to Palak, Reeva warns Ananya to watch out.

Ritwik and Palak begin planning Setu and Rohit's grand wedding. But without informing anyone, Rohit leaves town with Setu. As everyone in the family is worried, Palak and Ritwik try to track them down. On the way, they talk about love and passion. When Palak asks whether he truly loves Ananya, he has no clear answer.

Ritwik continues to persuade Rohit and Setu to re-think their decision. But before Rohit can decide, both the Noons and the Puris learn about the couple's wedding plans. This creates a rift between the two families. In the middle of this chaos, Palak and Ritwik gradually begin opening their hearts to each other.

On an early morning, Palak leaves her room with Setu to understand more clearly her thoughts about Ritwik. Hours later, Rohit and Ritwik look for the girls to brief them about a new plan, but they are nowhere to be found. A frantic search begins. Will the boys be able to locate Palak and Setu before their families arrive?