The annual television "upfront" sales market is largely closing, but this closure is not happening with the usual excitement. Most of the negotiations for advertising time sales before the programming cycle of major US media companies have been completed. According to two media sources, TV networks and major media agencies have quietly wrapped up this year's sales processes.

This year's "upfront" process has attracted less attention compared to previous years. Advertisers have started to question their interest in traditional television advertising, especially with the rise of digital platforms. This situation necessitates that TV networks develop more creative and innovative strategies. However, major media companies are struggling to accept this reality and are still trying to cling to traditional methods.

In this increasingly competitive environment, it is expected that TV networks will have a significant impact on future programming strategies and advertising sales. The flexibility and targeting capabilities offered by digital platforms are among the key factors influencing advertisers' preferences. Therefore, the television industry's response to this change is eagerly awaited.