Samsung TV Plus achieved a significant milestone earlier this year by reaching 100 million monthly active users worldwide. A crucial part of this growth has been the platform's investments in sports and other live broadcast events. Users have the opportunity to watch these events for free, which helps Samsung TV Plus gain a competitive advantage.

The new live broadcast series titled "Hooligans" focuses on Keanu Reeves' world of motorcycle racing. This series aims to present viewers with the passion for motorcycles and the thrill of the races. Keanu Reeves' involvement in the project creates a major draw for both fans and motorcycle enthusiasts. The series will not only showcase the races but also introduce the culture behind this sport.

Samsung TV Plus' shift towards such content aims to enrich the user experience and reach a broader audience. Live broadcasts allow viewers to experience instant excitement while also contributing to the platform's growth. Projects like "Hooligans" signal that Samsung will continue to strengthen its presence in the media space.