Amazon Prime Video issued a statement on social media to ensure the safety and peace of mind of the cast and crew during the filming of "The Summer I Turned Pretty." The streaming platform asked fans to help "keep the magic alive" by not sharing filming locations and refraining from visiting the set. The statement read, "We love your enthusiasm, but sharing locations and coming to the set disrupts filming and creates real safety concerns for our cast and crew."

Prime Video emphasized that it is taking serious measures to protect the filming of the movie. The statement from the platform included, "We are working hard to create a protected environment to make the best film possible. Please help keep the magic of 'Cousins' safe; it will be shared with you when it’s ready."

Starring Lola Tung, Christopher Barney, and Gavin Casalegno, "The Summer I Turned Pretty" has begun filming in Wilmington, North Carolina. The production continues to film the final episodes of the series.

Such privacy requests have become a common practice to prevent excessive attention and leaks during the filming of movies and series in the age of social media. Prime Video's call reflects the production team's desire to keep the working environment safe and preserve the surprises of the film.