According to Business Insider, Adam Smith, Disney's Chief Product and Technology Officer, brought up the idea of a free tier for Disney+ during a streaming meeting held on Thursday. The company is reportedly discussing adding a free tier to the Disney+ platform to better serve its fans. Smith did not provide details on when this free tier would be implemented or its scope, but it is possible to say that if Disney launches such a version, the viewing options will likely be limited compared to paid tiers.

With recent increases in subscription prices, Disney+ is striving to offer more options to its users. Adding a free tier has the potential to reach a broader audience. This could create a significant opportunity, especially for users on a tight budget. However, the limited content offered by the free tier may affect users' interest in the platform.

Disney's move is seen as an important strategic maneuver in the highly competitive streaming services market. At a time when Netflix and other competitors are raising subscription prices, offering a free option could attract users' attention and bring new subscribers to the platform. This is viewed as part of Disney+'s efforts to increase its market share.