The possibility of a reboot of The Apprentice has emerged. According to a report by the Wall Street Journal, Amazon is in discussions about reviving the reality TV show The Apprentice, which was hosted by Donald Trump before he entered politics. The talks are still in the early stages, and the reboot is not in active development, with the Trump family yet to be informed about the idea.

Sources close to the matter have indicated that Amazon executives have internally suggested Donald Trump Jr., Trump's eldest son, as a potential host for the reboot. When The Hollywood Reporter requested a comment from Amazon, a spokesperson stated: "Since acquiring MGM, we have been having preliminary internal discussions about the future of The Apprentice as a property. The show is not in active development, and any reports regarding details or potential host names are purely speculative."

Trump hosted this reality show for 14 seasons from 2004 to 2015. The Apprentice followed contestants competing for the opportunity to be an apprentice to the businessman. The show, aired by NBC, was produced by Trump Productions and Mark Burnett Productions, while MGM acquired Burnett Productions in 2014. Amazon later purchased MGM. Amazon co-owns the rights to The Apprentice in partnership with Trump's production company, Trump Productions.

Although the show has been out of production for over a decade, Amazon continues to air reruns of the program, and it has been sold in syndication and syndication streaming over the years. According to a copy of Trump's financial disclosure, the show still brings him an annual six-figure income, generating between $100,000 and $1,000,000 in royalties in 2024. This figure does not include the value of the show itself, as Trump's form states it is "not easily ascertainable."

Previously, Amazon partnered with the Trump family to buy the Melania documentary for $40 million and spent an additional $35 million on a global marketing campaign for the film. The film opened in January with $7.2 million, exceeding expectations, and has since grossed $16.6 million.