Alonso Ruizpalacios, the director of 'The Kitchen', arrived an hour late to the masterclass held at the Bogotá Audiovisual Market (BAM) due to Colombia's match against Switzerland going to penalties in the FIFA World Cup. On the opening day, Ruizpalacios took the stage, sensing the disappointment in the crowd, and referenced Elizabeth Butcher's poem "One Art."

Noticing the audience's low spirits, Ruizpalacios emphasized the importance of overcoming such moments through the power of art and storytelling. During the masterclass, he engaged in an in-depth discussion about the role of cinema in addressing social issues and the challenges faced in the creative process. The director shared examples from his own experiences to inspire the audience.

The event became an important meeting point for cinema professionals and enthusiasts. Ruizpalacios' insights provided participants with a new perspective to consider not only the filmmaking process but also the emotional and social contexts involved. It was highlighted that such events have the potential to create more interaction and collaboration within the film industry.