Christopher John Kempczinski is an American business executive, and the president, chairman, and chief executive officer (CEO) of McDonald's Corporation. He is most famous for facing criticism for his short video promoting the Big Arch burger. Audiences described the video as forced and corporate. His video was "gently mocked" and parodied by the presidents of both Burger King Americas and Wendy's, as well as the spokesperson for A&W in Canada.