The Pomona Golf and Country Club in Egg Harbor City, N.J., is a nine-hole golf course and clubhouse that has been run by three cousins for the past decade. With few changes to the clubhouse in its 45 years, a lack of new and younger clients has prevented this business from turning a profit, straining the owners' relationships in the process. Chef Robert Irvine is tasked with coming up with a whole new business plan to get these owners' heads out of the sand.
