L'Âge d'or de la pub

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55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Director

Matthieu Jaubert

Guionista

Philippe Thuillier, Anne Saint Dreux, Thierry Ardisson

Actores

Thierry Ardisson, William Leymergie, Alex Métayer, Jacques Duby, François Berléand