Quererte Así is a Mexican telenovela produced by Eric Vonn for Azteca. Filming took place from January 30, 2012, to June 15, 2012. During the week of April 16, TV Azteca aired Quererte Así weeknights at 7:30 PM. From April 23 to May 25, TV Azteca moved the telenovela from 7:30 PM to 6 PM. From May 28 to August 3, 2012, it was shifted again from 6 PM to 4 PM. On July 27, TV Azteca announced that broadcasts of Quererte Así would conclude on August 3, 2012, due to low ratings, with Corazón Apasionado taking its place. Consequently, only 80 episodes were aired on Azteca out of the 120 episodes that were filmed. The telenovela is typically sold internationally with 120 episodes.
