Zinc Media Group has introduced a new AI-focused label called Cicada. Based in the United Kingdom, Zinc is a production and distribution group that includes several production companies such as Brook Lapping, Rex, Supercollider, and Tern. Zinc announced that it generated several million pounds in revenue in 2025 through AI-related commerce, AI-supported television advertising, and other initiatives.

The launch of Cicada demonstrates Zinc's commitment to exploring the potential of AI technologies in the creative industry. AI has the capacity to revolutionize content production and distribution, and Zinc aims to strengthen its position in the industry by keeping up with innovations in this field.

With this new label, Zinc is expected to increase the use of AI in creative projects. Cicada aims to provide innovative solutions for content creators and brands to capture audience attention. This could lead to significant changes in the advertising and media sectors.

The rise of AI-supported projects will accelerate content production processes while also enabling the creation of more effective and targeted campaigns. Zinc Media's consolidation of its leadership in this area with Cicada could serve as an inspiring example for other players in the industry.