Zack Snyder's contribution to the DC universe, Man of Steel, became one of the most popular titles on iTunes during Supergirl's release week. This new franchise, directed by James Gunn and Peter Safran, initially set out with a promise to focus on quality storytelling. However, Supergirl's failure to garner the expected interest from critics and audiences has brought back the issues studios face with franchise films. Reports indicate that there was a disagreement between Gunn and director Craig Gillespie regarding the final cut of the film, leading many viewers to find the movie mediocre.

Snyder's Man of Steel emerged as the first link in the DCEU, a response to the Marvel Cinematic Universe. However, Snyder's local and dark perspective on Superman caused divisions among critics. Each new film was shaped in response to the criticisms of its predecessor. In this context, the issues faced by Supergirl highlight the past mistakes of the DC universe and the consequences of studio interference in creative processes.

According to FlixPatrol data, Supergirl's debut week saw Snyder's film regain popularity. This led audiences to gravitate towards previous, unconventional productions. The criticisms that Supergirl is generally "very ordinary" have heightened viewers' longing for bolder and more innovative stories. As Snyder's works spark deeper discussions about the future of the DC universe, audience expectations are also being reshaped.