Mattel has launched a new wave of products following the announcement earlier this year that it would be the official toy licensor for the 'KPop Demon Hunters' series in collaboration with Hasbro. The new collection includes seven collectible figures of the film's Huntr/x members. Among these figures are the singing dolls of Mira, Zoey, and Rumi, who perform the song 'Golden'.

The release of these new products has generated significant excitement among KPop and anime fans. The 'KPop Demon Hunters' series offers appealing content for the younger generation by combining music and visual arts. Mattel's role in this series is seen as an important step in the brand's strategy to reach a younger audience.

The content of the collection allows fans to showcase their favorite characters at home while also providing a valuable opportunity for collectors. The launch of such products once again highlights the global impact of KPop culture. Fans will feel even closer to the series' world with these new figures.