Spider-Man: Brand New Day Breaks Avengers: Endgame's Record with $72 Million
Spider-Man: Brand New Day has already made box office history before its opening weekend even begins. The film, a collaboration between Sony and Marvel Studios, earned a total of $72 million from early screenings held on Wednesday and preview shows on Thursday night.
The initial estimate reported during the day was over $50 million, but it was later updated to $72 million based on incoming data from theaters. Although this figure is still considered an estimate, it's noted that the film has significantly surpassed its predecessor's record.
Endgame's Seven-Year Record Comes to an End
Avengers: Endgame held the record in this category with $60 million from previews in 2019. Star Wars: The Force Awakens was second with $57 million, while Spider-Man: No Way Home ranked third with $50 million.
Brand New Day's $72 million opening has placed it at the top of the rankings, surpassing all three films. Thus, the record that Endgame held for nearly seven years has been broken by another production from the Marvel universe.
Outperformed No Way Home by $22 Million
Tom Holland's previous solo film, Spider-Man: No Way Home, earned $50 million from previews in December 2021. The film, which became one of the biggest cinema events post-pandemic, finished its first day with $121.8 million and its opening weekend with $260 million.
Brand New Day outperformed its predecessor by $22 million during the preview phase. This result indicates that the new film may threaten No Way Home's opening weekend record. However, strong previews do not guarantee that the total for the weekend will grow at the same rate.
Initial industry estimates suggest that Brand New Day could complete its three-day opening in North America in the range of $260 to $280 million. If it reaches the upper end of this range, the film will surpass No Way Home, achieving the biggest opening in Spider-Man history.
$72 Million is Not the Film's Total Opening
The reported figure only covers previews in the U.S. and Canada. Regular screenings on Friday, the rest of the weekend, and international markets are not included in the $72 million total.
Therefore, this result should not be interpreted as the film's opening weekend or worldwide first-day gross. The full Friday revenue in North America and the three-day opening total will be announced with new data from theaters.
There may be slight adjustments once the figure is finalized. However, if the current estimate holds, Spider-Man: Brand New Day will have rewritten the record for preview earnings in cinema history before even reaching its first full screening day.
