STREAMINGOff Campus Makes a Strong Debut on Prime Video
Off Campus has made a strong debut on Prime Video, drawing attention to itself. The platform owned by Amazon announced that the series, based on Elle Kennedy's romantic novel series, reached 36 million viewers worldwide within the first 12 days of its release. This figure represents the number of people who watched at least a few minutes of the show and is one of the most commonly used metrics when Prime Video shares its internal data.
The 36 million viewer count makes Off Campus one of the three biggest series debuts in Prime Video's history. This success is only surpassed by The Lord of the Rings: The Rings of Power and Fallout. Peter Friedlander, the head of global TV at Amazon MGM Studios, emphasized the show's success by stating, "The obsession officially began thanks to the fans who embraced Off Campus." Friedlander also highlighted the importance of gaining viewer trust and appealing to them.
Particularly appealing to young female viewers, Off Campus performed the best among women aged 18-34 on Prime Video. This indicates how well the series resonates with its target audience. The success of Off Campus, following another romantic-themed series on HBO Max and Crave called Heated Rivalry, shows that interest in romantic series on streaming platforms is on the rise.
The 36 million viewer count makes Off Campus one of the three biggest series debuts in Prime Video's history. This success is only surpassed by The Lord of the Rings: The Rings of Power and Fallout. Peter Friedlander, the head of global TV at Amazon MGM Studios, emphasized the show's success by stating, "The obsession officially began thanks to the fans who embraced Off Campus." Friedlander also highlighted the importance of gaining viewer trust and appealing to them.
Particularly appealing to young female viewers, Off Campus performed the best among women aged 18-34 on Prime Video. This indicates how well the series resonates with its target audience. The success of Off Campus, following another romantic-themed series on HBO Max and Crave called Heated Rivalry, shows that interest in romantic series on streaming platforms is on the rise.
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