iQIYI International's Viewer Count Increased by 130%

Variety

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iQIYI International announced that its global viewer count increased by 130% in the first half of 2026 compared to the previous year. This achievement is attributed to the platform's dual-engine strategy that combines premium Chinese dramas with fast-paced micro-dramas. During this period, the top 10 most-watched Chinese dramas on iQIYI International are all original productions, covering a wide range from historical epics to contemporary romantic stories and youth-themed content.

iQIYI International stands out for its content diversity. This rich content offered to viewers not only enhances the platform's competitiveness in the global market but also provides a significant advantage in appealing to different audience demographics. In particular, historical and romantic themes, as well as youth stories, attract the interest of younger viewers.

This growth demonstrates how effective iQIYI International's strategic plans are. The platform has succeeded in expanding its global audience by taking innovative steps not only in content production but also in marketing and distribution strategies. This situation could serve as a model for other digital streaming platforms and further intensify competition in the industry.

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