Canneseries Art Director Discusses How He Attracted White Lotus Producer and International Talent

Variety

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The Canneseries Festival quietly captured its own spotlight on the Croisette. Since MipTV moved to London in 2025, the television festival known for its pink carpet has solidified its identity as an independent event under the leadership of art director Albin Lewi. A month before the Cannes Film Festival takes over the city, Canneseries has successfully hosted directors and producers from American, European, and Asian productions.

The presence of the White Lotus producer at this year's festival is a testament to how attractive Canneseries has become on an international scale. Albin Lewi is working to ensure that not only prestigious projects but also new and experimental content find a place at the festival. Renowned figures like Adam Scott, Noah Hawley, and Jisoo have participated in the festival, proving Canneseries' increasing influence in the television industry.

To further strengthen the festival, the organizers focused on presenting an eclectic mix of projects from different genres and origins, not just production quality. This strategy has distinguished Canneseries from other television festivals, allowing it to stand out globally.

Albin Lewi emphasized that the reason behind Canneseries' success lies in its preservation as a pure and independent platform. After the departure of MipTV, the festival can select content more freely and connect directly with producers. This has enabled a solid balance between the festival's artistic integrity and commercial appeal.

The intense interest from international producers and directors in Canneseries indicates that the diversity of festivals in the television industry is increasing, and platforms are able to focus on more specific and quality content. Canneseries has now become an attractive destination in its own right, no longer overshadowed by the Cannes Film Festival.

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