Paul Damico, the former president and CEO, Round Table Pizza goes undercover to glean effective ways to expand the longstanding West Coast pizza franchise eastward and attract a younger clientele. Damico credits the valuable brand insights he garnered on UNDERCOVER BOSS in 2013 when he was president of Moe's Southwest Grill as motivation to return undercover. Will he be able to take the heat in the kitchen when tasked with preparing piles of pizzas under tight time constraints? Can he withstand a hot slice of reality when front-line employees reveal where improvements could be made?
